In a partnership with super producer Swizz Beats, we created a content platform, showcasing up and coming, as well as world class talent from every genre, reigniting the Reebok Classics brand. The all original content exhibited artists ranging from Lauren Hill and Erykah Badu to Common and Childish Gambino.
International Party video had over 2.6 million views on YouTube. The Reebok Classics YouTube channel had nearly 17 million views.
AWARDS: 2012 One Show Finalist
Creative Agency: Tribal Worldwide | Film Production: Greg Jenkins