Tide | Cold Callers
To make Tide even more famous – now for cold washing – we enlisted pop culture's two coldest icons – Ice-T and Stone Cold Steve Austin – to cold call a lot of famous people. And we saved over 1 billion kg of CO2.
To make Tide even more famous – now for cold washing – we enlisted pop culture's two coldest icons – Ice-T and Stone Cold Steve Austin – to cold call a lot of famous people. And we saved over 1 billion kg of CO2.