Every day the media focuses on a woman athlete's appearance, rather than her performance. So we partnered with IBM Watson to track real-time media judgments of female athletes’ appearance – from digital publications, to live broadcast and radio commentary – and allowed the world to respond directly to sexist quotes on social media.
1.2 Billion Impressions | 321 Million People Reached | 40,000 Organic Tweets
Mashable | PSFK | ADC | Creativity | Adweek
Creative agency: Razorfish | Production: RESN